You know that you want to get your business online but there’s just so many pitfalls and so much information that it’s hard to know where to stop let’s break it into bite-size chunks.
Anyone following recent business articles will know it’s frequently written about. Online e-commerce, generating leads, and internet marketing is big business. The biggest problem with internet business is the mindset that you arrived too late to market. So many people full down before they even had a chance to stand up.
So many people choose to call me. The first question is how do I get my online business off the ground without spending a fortune? Inevitably my response is one of negativity because firstly it takes money to make money and secondly instead of messaging me about what it takes to get a business off the ground. They haven’t taken 5 minutes to research the internet where they can find thousands of incredible resources.
With that said I’m prepared to get a few nuggets today so let’s look at the three most important parts of getting an online business off the ground :
1. Researching your business niche
If you don’t understand your target audience you don’t have a business model, so the first and most important part of any business undertaking is the research into this audience. You must know who you’re selling to. You must understand what will make them tick and you must understand what will make them click on the shopping cart.
As part of your research you need to make sure that you are connecting with the right customers and finding people through the right channels, this can mean in the case of Google that the keywords that people to find any for organically or paid all the keywords that are making people pay for your service and products.
This data can only be obtained by testing the market. So get your products online and find keywords and see how they convert. It’s as simple as that. Simply remove focus from keywords that are clearly not converting customers.
So with all this information in mind you’ll need a domain, hosting, and the high quality web developer and SEO specialist.
2. Establishing some simple patterns and trends
It’s important to keep up-to-date with the latest information in your niche. Is there some relevant information that swaying purchasing of products and services you need to make sure that you’re at the forefront to take full advantage of this. This can only be achieved by constantly monitoring the news within your category and speciality.
3. Content is King
In this day and age Google organic search and free information Google is your ally. You must make sure that you’re creating engaging and authoritative content within your niche. If you’re not achieving this eventually all your efforts will turn to waste.
Content should be focused on the keywords and products you are selling. But don’t get called into the idea that you need to stuff your content with artificial looking words strings and queries. Google favours well-written and engaging content in the long run. There are series of ranking signals. High-quality engaging concert is far more efficient than keyword stuff information.
The content should be very accurate engaging and the most important thing to remember is that updates regularly tells Google that you care about your website.
In conclusion do some research and make sure that you’ve done everything you can to connect with your target audience then buy the domain name and hosting. Start making things happen today and take action over your online business